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Following extensive engagement with the planning authority, local stakeholders and the community, Thrive Living by Retirement Villages Group, has achieved a Resolution to Grant for their application to develop an integrated retirement community in Elstree, located in the borough of Hertsmere.

Duncan Matthews, Development Director at Thrive Living, said:

“We are delighted. On behalf of the whole project team, I would like to thank the officers and members of Hertsmere Borough Council, who have been diligent in their scrutiny and constructive in their criticisms. This has resulted in an even better scheme that will benefit our future customers as well as the economy, community, and environment of Elstree.”

Planning Committee Approves Net-Zero Retirement Community

The draft local plan allocated the site to be removed from the Green Belt and developed as a retirement community. The decision delivered at the Planning Committee meeting on Thursday 11 July 2024 means that the site – currently owned by brewing giant Heineken BV – can now be used to build 141 homes with extra care, comprising a mix of apartments and cottages. The development will also include facilities and amenities focussed on wellbeing and community, designed specifically for people aged 65 and over. Homes will be available to buy and rent.

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The project team will commence the next stage after agreeing the planning obligations and conditions. Retirement Villages Group’s sector-leading commitment to sustainability means that the new community will be fully net zero, with the project team prioritising sustainability and biodiversity in its design. Retirement Villages Group is also eager to build on the existing community engagement programme to ensure local people can be involved in this exciting new development.

Find out more about Thrive Living

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